Introduction Dubai is one of the world's most visited destinations—drawing over 17 million tourists a year, with forecasts exceeding 20 million by 2025. Yet with more than 800 hotels and 150,000 rooms across the city, competition remains fierce. Travelers no longer just walk in—they book online via OTAs (Online Travel Agencies) such as Booking.com, Agoda, MakeMyTrip, and Expedia. For many Dubai hotels, a lack of optimized OTA presence means underperformance and invisible list